As a major step by the conglomerate, diversified ITC Ltd has announced an outlay of ₹20,000 crore in the medium term to enhance its manufacturing capacity across the major industrial sectors such as the FMCG, sustainable packaging, and export of agricultural products. This was announced by Chairman Sanjiv Puri at the ongoing annual general meeting of the company that showed how rooted ITC is in the Indian market.
As part of its robust expansion strategy, ITC has already commissioned eight new manufacturing facilities in recent years. “Global turbulence has exposed the fragility of traditional supply chains,” Puri said, highlighting the company’s future-ready approach. “Future readiness is not merely about adapting to change, it is about anticipating, innovating and proactively shaping the future.”
With 65% of revenue now coming from non-cigarette businesses, ITC is reinforcing its transformation into a diversified FMCG powerhouse. The company’s acquisition of Century Pulp and Paper will further scale its paperboard operations cost-efficiently, avoiding the longer gestation of greenfield projects.
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“India is the fastest-growing market in the world for paper and paperboards with demand growing at 6-7%, requiring industry to create an additional capacity of about 1 million MT per year for the next decade,” Puri noted.
The company’s digital channels are also gaining ground—“New-age channels, including ITC's own B2B app, now contribute about 31 per cent of FMCG sales,” he said.
With a consumer reach of over 260 million households and brand portfolio clocking ₹34,000 crore in annual spends, ITC is sharpening focus on innovation, efficiency, and rural reach under its ‘Bharat First’ blueprint.
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