Legacy companies are doing all in their power to maintain their lead as new competitors upend the cola market. To keep ahead, PepsiCo is putting even more effort into innovation, price competitiveness, and cultural ties. In this interview, Geetika Srivastava hears from Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, regarding the company's efforts to establish a connection with brands such as Pepsi, Mountain Dew, and StingFor PepsiCo, India is a crucial anchor market. In order to boost penetration by making our portfolio more relevant and accessible, we are still steadfastly focused on leading with purpose, having a thorough grasp of our customers, and executing with excellence. Our strength is a portfolio that appeals to India's changing tastes, supported by a distribution network that is ready for the future and stretches from urban areas to the most isolated rural markets.
Along with growing our zero-sugar innovations like Pepsi Black, 7UP Zero, and Gatorade Zero, we are doubling down on our iconic brands, Pepsi, 7UP, Mountain Dew, and Sting. Our occasion-based price pack architecture approach is centered on providing customers with value on a variety of occasions and continuously revolutionizing the market with goods that customers perceive to be worth their money.
Reach and agility are key components of our go-to-market strategy. We already have approximately four million locations, and we intend to grow this number by ten to fifteen percent annually. Our brands are accessible when and where consumers need them—in urban or rural areas, at home or on the go—thanks to their strong momentum in general trade, contemporary retail, e-commerce, and rapid commerce.
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