The global electric vehicle market size is expected to reach $620.3 billion by 2030, at more than 7 percent CAGR according to the markets. In India, we can see the growth of EV two-wheelers and four-wheelers in most metro cities whereas in other small towns and village regions, the E-rickshaw is being the game changer. Being low-budget and hardy vehicles, E-rickshaws have been able to penetrate some of the remotest regions of the country and helped many marginalized people earn a respectable living. However, being an unregulated form of passenger vehicle, several challenges are faced by owners regarding the quality and longevity of the vehicle and prompt delivery of after-sales services.
Overcoming these problems for customers, Ideal Bulldozer has emerged as one of the trusted manufacturers and distributors of E-rickshaws that are made of premium quality material and require minimum after-sales services. The company makes use of all the branded parts to manufacture the vehicles and the touch and feel of premium quality makes it stand apart in the market. 10 years ago, the company started as an E-rickshaw trader and eventually expanded to become a distributor. Looking at the growing opportunities in the market, it finally started with manufacturing that is supported by a solid distribution network spread across the country.
“We are currently supplying to customers across India and being a distributor turned manufacturer, the company had a strong distribution chain at the time we initiated manufacturing. It gave us the competitive advantage over the other players in the market”, mentioned Satyen Kumar, Chairman & Managing Director, Ideal Bulldozer.
Making a Difference
The customers for E-rickshaws are mostly underprivileged people and do not have much capital in hand. Thinking about this scenario, Ideal Bulldozer provides finance schemes of various kinds to facilitate the purchase. It has tied up with finance companies in all the regions of the country and provides all customers the freedom and opportunity to make a living without investing in a lump sum. This is one of the game-changing strategies at play for the company because customers are attracted by the finance schemes available for buying a vehicle. By giving a small amount of money every month, they can have access to their vehicle and earn a living with respect.
“We have collaborations with various finance and battery companies from all the regions of the country to give our distributor and dealers to sell more and provide services to customers efficiently and effectively. We hold events and activities at our partner point to help and promote them to be active in the market. In this way, we have created a trusted relationship with all our partners”, stated Satyen.
Ideal Bulldozer has gained significant trust and recognition in the market because of its product excellence and great distribution network
The Road Ahead
Since its inception, Ideal Bulldozer has gained significant trust and recognition in the market because of its product excellence and great distribution network due to which it has seen 20 percent increase in sales every month. Its vehicles are currently available across the country and it plans to keep up with the good work and gain more market share in the coming years. “We plan on entering EV two-wheeler manufacturing and also lithium-ion battery E-Rickshaw as we feel that opportunities will grow in that segment. We want to keep up with the good work and emerge as one of the most trusted EV manufacturers in the country”, concluded Satyen.
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