Popular for manufacturing finest smartphones, OnePlus is all set to embark on its journey as smart TVs producers as well. Chief Executive Officer Pete Lau broadcasted the news about the launch of OnePlus smart TVs in September in a post on its own forum on Tuesday. The product will not enter its home market China but will be available in India first.
Although he did not go public with the details relating to the upcoming product. He only revealed that they embarked on the project about two years ago and has been working on it since then. Regarding the availability of the product, he commented, “We want to focus on one market at a time in order to ensure and derive favourable outcome.”
Pete further mentions, "We all know 'content is king' which remains one of the major reasons for
television's continued relevance in our lives. Yet, the content ecosystem is quite different from one country to another. We have always had a positive relationship with content providers in India, who have always been willing to partner with us, which guarantees great content for our users.”
The company is at present working towards establishing partnerships with local and regional content providers to launch OnePlus TV in North America, Europe, and China regions. "Our goal is for OnePlus to set the standard for future smart TV products because we focus on every last detail. To me, designing a TV is about more than creating a high-quality display... I am a firm believer that TV will not only become the center of our smart home, but also the center of our daily smart social hub," he adds.
Lau talked about the increase in the implementation and upliftment in the maturity of advanced technologies such as 5G, artificial intelligence, virtual reality and augmented reality. To which he adds, "OnePlus TV is an important step towards OnePlus being involved in the world of IoT (internet of things) and interconnectivity".
If records are to be considered, OnePlus has led the premium smartphone segment in India with a 43 percent share of the total shipment in June 2019. It would be interesting to see what stance its smart TVs create in the market where big names such as Xiaomi, Samsung and others already offering top-quality smart TVs, ranging from 32 to 55 inches. As per IDC data, in January-March 2019 quarter Xiaomi is said to hold 39 percent share in the smart TV segment, LG had a 15 percent share, Sony and Samsung held 14 and 12 percent share.