Hindustan Unilever (HUL) sends its distributors to business school in order to hone their business skills amidst the rapidly changing business environment. In the first-of its kind initiative, the consumer goods company has its top distributors to attend IIM Ahmedabad. Keeping the company's agenda of 'future-fit' in mind, IIMA co-created the course along with HUL in a lieu of giving shape to business leadership.
India's biggest consumer goods company wants to offer their clients an exposure that will make them future-ready. Under the curriculum of this program, HUL employees will be made to work with employees from different companies.
Srinandan Sundaram, HUL's executive director and customer development said, "Given the current business context and a rapidly changing environment, we believe that continuous learning and enhancing of business skills are very important. We had always engaged with our distributors as business partners who help us serve our customers and consumers better. Investing in their development has always been our focus and this program was the logical next step on that journey."
Arvind Sahay, professor at IIM Ahmedabad informed that the program was uniquely tailored and cases focusing on sales and distribution were written as a pedagogical tool that assisted in facilitating the learning process.
Open to all of the top distributors of HUL nationwide, the first batch of the program was attended by 22 participants. The course covered a number of topics ranging from the macro overview of the economy and global trends to the evolution of distribution and detailed understanding of the system. To make the curriculum more interactive, more focus was given on case studies and discussions.
Led by IIM professors and some of the best business leaders of the company, the four-day residential program was conducted in varied sessions. HUL aims to roll out more batches in the program soon.