HP to Double India Manufacturing Under PLI 2.0 Scheme

HP has solidified its dominance in India's PC market, pledging to double local manufacturing capacity under the government's Production-Linked Incentive (PLI) 2.0 scheme. India's traditional PC market expanded 8.1% y-o-y in Q1 2025, with 3.3 million units shipped, IDC said. HP held the number one position with 29.1% share, increasing shipments 4.6% y-o-y.

HP India, Bangladesh and Sri Lanka SVP and MD Ipsita Dasgupta said the firm has already ramped up manufacturing to 13% from 6% in the first year of PLI 2.0 and aims for capacity building to 35% over the next four to five years. The plan rests on expanding presence in tier-II and tier-III towns and building relationships with MSMEs, which contribute 30% of HP's commercial business.

HP has also spurred AI PC adoption, with business customers fueling demand. In India, AI PCs increased from 5% of HP's sales six months ago to 25% today, matching the global pattern. Through 2029, HP estimates AI PCs will capture 90% of the market.

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HP is growing its HP connect stores, intended to cater to MSMEs as advisory technology centers, in addition to collaborating with the Confederation of Indian Industry (CII) to boost the adoption of AI. More than 7,000 MSMEs have been trained in AI using this program.

With its broad portfolio across PCs, printers, and collaboration solutions, HP is looking to capitalize on India's under-penetration of PCs and growing demand for productivity-focused devices, setting itself up for continued growth.