HUL Commits Rs 2,000 Crore to Premium Beauty Segment Growth

Hindustan Unilever is sharpening its focus on the fast-growing premium beauty segment with a fresh ₹2,000 crore investment aimed at expanding its manufacturing footprint over the next two years.

The company said the move will strengthen its position in high-growth categories such as skincare, haircare, and other liquid personal care products, where demand continues to rise across urban and emerging markets.

The ₹2,000 crore outlay will be used to scale up production capacity and upgrade facilities with advanced automation and digital capabilities. By boosting supply chain agility, Hindustan Unilever plans to respond faster to changing consumer preferences while driving efficiency across operations. The investment reflects a clear strategy shift toward premiumization, as more consumers trade up to higher-value products.

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The company also emphasized sustainability as a core part of the expansion. The upgraded manufacturing units are expected to operate on 100% renewable energy, aligning with its long-term environmental commitments while supporting growth in the premium beauty segment.

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This investment signals confidence in India’s evolving consumer market, where premium personal care products are gaining strong traction. With this capacity expansion, Hindustan Unilever is positioning itself to capture a larger share of the beauty and personal care market, betting that consumers will continue to spend more on quality and innovation.