Amazon has committed to investing over US 35 billion in India by the year 2030 making it one of the biggest bets by an international tech company on the future of the country.
This commitment is based on approximately US 40 billion which has been invested since 2010. The new money will finance a wide-ranging initiative: the artificial intelligence (AI) and cloud infrastructure, increasing the logistics and delivery systems, export growth, and employment.
The core of the plan is digitization led by AI. Amazon would like to make AI tools available to millions of small businesses to help them expand markets and to become more efficient.
Another strategy the company will implement to cement its presence in quick-commerce and e-commerce delivery operations is enhancing its logistical foundation, i.e. fulfillment centers, transportation network, and back office systems.
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Amazon has aggressive targets as far as exports and employment are concerned. It intends to increase cumulative Indian exports of the current US 20 billion to US 80 billion by 2030, increasing the global coverage of Made in India products. It even anticipates to create approximately 1m new direct, indirect and seasonal jobs which will further strengthen its position as one of the largest employers in the logistics, operations, retail and cloud services.
This huge investment is a testament to the many years that Amazon believes India will grow. With the competition in quick-commerce and e-commerce getting tighter, the promise of Amazon presents a strategic gamble not only on the consumers, but also on the infrastructure, technology, and export-led growth.
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