A platform equipped with next-gen innovations and opportunities for business collaboration, the 46th edition of Media Expo held from 20 – 22 February 2020 at Bombay Exhibition Center, Mumbai delivered a highly-prolific and dynamic experience to both the exhibitors and visitors. Over the course of three days, the trade fair welcomed 12,554 visitors to a plethora of products and technologies from 159 exhibitors, including 21 new entrants on the show floor.
While the fair succeeded in delivering prime opportunities for exploring new technology and initiating new engagements, the launch of Media Expo Excellence Awards (MEA) 2020 emerged as one of the key highlights of this edition. A platform celebrating innovations in OOH, MEA 2020 awarded the initiatives of agencies and vendors involved in creative brand campaigns. Concluding the honorary night, Mr KV Sridhar, aka Pops, an iconic ad guru and a member of the jury panel currently serving as the Founder and Chief Creative Officer at HyperCollective, said: “I think outdoor has been one of the neglected mediums that have not been honoured enough. I think this brilliant effort through MEA 2020 will allow people to focus on capabilities in OOH and will bring in far more creativity, technology and demand for the OOH advertising which is an apparent need of the hour.”
New product unveilings and live demonstrations of latest industrial technology from major brands like Hewlett Packard (HP), Fujifilm, Colorjet, Ace Infotex, Mimaki, Mehta Cad Cam, Negi and Aestrik
Techno Signs peaked the interest of various buyers and decision makers from the industry.
Bringing innovations from across the sector, Media Expo garnered significant attention from the business heads, top industry personnel, suppliers, retailers and various other professionals visiting the fair who were treated to a glimpse of the futuristic technology in advertising, media print and digital signage platforms. Limca book of records holder and widely-celebrated interior designer, Mrs Kanika Bawa, impressed by the quality and variety of displays at Media Expo Mumbai 2020, shared: “Media Expo was an eye-opener to me. It was an all-encompassing experience to witness such feature-rich products as well as the technology involved in them. It was also an enriching experience as we could interact with the manufacturers and understand the process right from input to the final product.”
Futuristic displays from the show floor
Leading an ensemble of new-age technology at Media Expo Mumbai 2020, the Dimense printer by Apsom Infotex Ltd provided a glimpse into the revolutionary capabilities of printers. Executing high-profile and high-speed 3D wallpaper printing and embossing, the printer renders a premium and durable output. Another fine addition to the products featured at the fair was the AI and machine-learning based point of display (PoD) technology by the brand ‘Podlabs’. From analysing the gender to assessing the behavioural response of any consumer to a specific product, Podlabs offers a precise description of consumer’s gender, age, behaviour, preferences, and other relative intelligence towards any given product in an app based UI.
Owing to such revolutionary showcase in Point of Purchase (POP), Podlabs garnered the attention of several visitors at the fair. Mr Atul Gaikwad, Director and CEO at Podlabs, commended Media Expo as a venue of remarkable opportunities as he summarised his first-ever experience as an exhibitor at the fair: “Participating for the first time, our experience at Media Expo has been phenomenal. Top-tier professionals visiting our booth like brand marketers, brand owners, and advertising heads have conveyed their interest in our product. After receiving so much exposure, we are certainly happy with the current edition and will be surely looking forward to the next New Delhi edition.”
Media Expo Mumbai 2020 concluded on a high-note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, that is scheduled to be held at Pragati Maidan, New Delhi from 18 – 20 September 2020, will continue to feature a wide variety of high-end innovations on its show floor.
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