Haier Appliances India Plans Rs 3,500 Crore Boost With New Plant

Haier Appliances India is set to expand its manufacturing footprint in the country with a planned investment of Rs 3,500 crore over the next three to four years.

The Chinese brand, known for its televisions, air conditioners, and refrigerators, already operates two manufacturing units in Greater Noida and Pune, and is exploring a third unit in western or southern India.

“We are still finalizing the location. It could be in the western or southern part of India. The investment will be approximately Rs 3,500 crore, in a phased manner, and it will generate about 12,000 direct and indirect jobs,” said NS Satish, President, Haier Appliances India.

The company recently launched its Gravity AI Series Air Conditioners at the ‘AI for Air’ event in Greater Noida. Satish highlighted that with 90% of all appliances already manufactured locally, the new facility will further reduce dependence on imports.

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The third unit will also strengthen Haier India’s export ambitions, which currently include shipments to Australia, Nepal, Sri Lanka, Bangladesh, and several African countries. “We do have plans to expand exports, which is why we are building additional capacity. Currently, our capacity is largely focused on the domestic market, but within two years we aim to significantly increase exports,” he added.

The company reported revenues of around Rs 11,000 crore this year and holds a 14% market share in refrigerators and washing machines, and 8% in air conditioners. For the next year, Haier India is targeting Rs 14,500 crore in revenue and plans to grow across all product categories.

This expansion underscores Haier’s commitment to strengthening its manufacturing and export capabilities while continuing to cater to the growing domestic appliance market.