Hafele-Backed Isler Begins Appliance Manufacturing in Noida

Isler,​‍​‌‍​‍‌​‍​‌‍​‍‌ a home appliance manufacturing start-up, backed by Hafele India, has set up its advanced production facility in Greater Noida, thus making a significant move in the appliance manufacturing ecosystem in India.

The new facility was inaugurated by Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India.

At the launch, Singh mentioned, "Isler’s factory opening is a tangible outcome of government vision meeting industry expertise. Surely it will consolidate the appliance manufacturing ecosystem and will be a source of further investment and collaborations.”

The cutting-edge facility located on 30,000 square feet of land is equipped with the latest technology and automation for the creation of built-in kitchen and home appliances products such as hoods and hobs. Isler, however, has plans to produce microwaves, ovens, and dishwashers as well.

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The company’s collaboration with Isler is one way that Hafele South Asia shows its commitment to India as a manufacturing hub for global supply chains, said Frank Schloeder, Managing Director, Hafele South Asia.

Pravesh Kumar, Co-Founder and CEO of Isler India, was also present and said: “The opening event is a significant landmark on our journey to produce high-quality appliances in India.”

Isler is promoting design-led innovation, energy efficiency, and contributing to India's rising position in the global appliance manufacturing scene with Hafele’s ​‍​‌‍​‍‌​‍​‌‍​‍‌support.