Tata Motors has restructured its passenger vehicle business as part of its strategy to propel Tata Motors Passenger Vehicle (TMPV) and Tata Passenger Electric Mobility (TPEM) to new heights of success.
On January 2, Shailesh Chandra, managing director of TMPV and TPEM, announced the changes in an internal circular to employees. Amit Kamat, general manager of the passenger vehicle business, has been promoted to chief commercial officer, TMPV, as part of the changes. In his new role, he will be in charge of the company's marketing, branding, and customer experience. He will be reporting to all operational heads who are directly responsible for these functions.
Vivek Srivatsa, head of commercial at TPEM, has been promoted as chief commercial officer. Both Kamat and Srivatsa will be reporting to Chandra.
The changes come ahead of a flurry of launches of fossil-fuel based and battery-operated vehicles planned over the next 16 months. In addition to launching the facelifts of some of the existing internal combustion engine models, the company is looking to add at least three new models to its electric vehicle (EV) line-up.
"The idea is to optimise human resources across both entities so that the company can drive the business at a faster and more efficient pace," a person familiar with the situation said on condition of anonymity.
Under the new structure, many executives will have dual roles. For example, Amit Goel, general manager, customer care for EVs, will report to Anand Kulkarni, chief product officer TPEM, and will collaborate with Srivatsa to improve customer care for EVs in order to drive customer-centric growth and synergies between the customer care and product development teams.