India is fast emerging as one of Coca-Cola’s most strategic growth markets, with the country on track to become the company’s third-largest market globally by sales volume. The beverage major already ranks India among its top five markets worldwide, supported by strong demand for brands such as Coca-Cola, Thums Up, Sprite, Maaza, Dasani, and Honest Tea.
During a recent visit to New Delhi and other cities, John Murphy, President and Chief Financial Officer of Coca-Cola, underlined the momentum, stating: "India is moving in the right direction...I expect the momentum to be very robust, and it has all the underlying fundamentals to be a top-three market in the coming years."
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Murphy credited government-led initiatives for stimulating demand, saying: "The government has taken a number of measures to stimulate consumption in India...on infrastructure, electrification, and enabling access to electricity, and what I am particularly impressed with, is the investment to digitise the economy." He emphasized the importance of sustained investments across sectors to support long-term growth.
Coca-Cola’s bottling operations in India are split between its in-house arm Hindustan Coca-Cola Beverages and independent franchise partners. Reaffirming its long-term commitment, Murphy said: "We are investing for the long term in India along with our franchise bottling partners here."
Sanjeev Agrawal, Group Chairman of MMG Group, which owns Moon Beverages, added: "We are investing ahead of the curve in India on bottling, retail and digitization."
With over six million retail outlets, three $1 billion brands, and an expanding low- and no-sugar portfolio, Coca-Cola continues to strengthen its footprint while closely watching competitive intensity in India’s fast-growing soft drinks market.
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