PepsiCo India Launches Millet-Based Kurkure Jowar Puffs

PepsiCo India has introduced Kurkure Jowar Puffs, which are priced at Rs 10 and Rs 20, into the millet-based snack market.

Leading e-commerce platforms, quick-commerce applications, and contemporary and conventional retail will all provide the new product across North, West, and East India. “We are a brand loved by Indian consumers. So we are not positioning this as a premium innovation but ensuring it reaches larger audiences, making it accessible. The Rs 10 and Rs 20 packs are key price points for this launch, ensuring scale and sustainable play for Indian consumers,” Aastha Bhasin, director, marketing – Kurkure, PepsiCo India.

She added that food and snacking habits changed significantly after Covid. “A lot of consumer needs evolved, with a growing sense of mindful snacking,” Bhasin said. She also explained that another sustained trend post-Covid has been a return to traditional wisdom. “Consumers are looking back at their roots to find solutions in foods they have always wanted to consume,” she added.

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Under the international PepsiCo brand, PepsiCo India is a major force in the nation's food and beverage sector. Popular food brands including Lay's, Kurkure, Doritos, and Quaker are part of the company's varied portfolio, which also includes beverage brands like Pepsi, 7UP, Slice, Tropicana, and Gatorade. PepsiCo India, which serves both urban and rural markets nationwide, has grown to become a household name over the years.

In 2024, PepsiCo India announced solid financial results, with revenues from operations of around ₹9,096 crore and a profit after tax of ₹883 crore. The company also moved its financial reporting year from April–March to January–December to match its parent corporation's reporting year. The actions reflect growing integration of PepsiCo's Indian business into the corporation's global strategies.