The perfection with which Indian artisans transform raw leather into unique accessories, blending traditional methods with modern aesthetics is a testament to the country’s rich artistic heritage. In modern times, consumers are more eco-conscious and search ethically created products that ooze grandeur and enhance style. This is where Tan & Loom, a second-generation initiative stands out, combining heritage designs with contemporary aesthetics that redefine style and honor artisanal excellence. The firm incorporates Indian designs to curate graceful, minimalistic artisan leather bags, suitable for modern Indian consumers, particularly Gen-Z and millennial working women.
The brand highlights classic silhouettes elevated with cultural inspirations. It's portfolio of wonderfully uncomplicated yet elegant products incorporates distinct elements in its collections, such as rich textiles in its signature pieces or vintage-inspired hardware, among others that add character to the minimalist designs. With a vision to create timeless pieces, the team focuses on understated refinement but with a flare that makes a statement.
Well-Crafted Long-Lasting Products
Moving opposite of the fast fashion wave, Tan & Loom is promoting slow fashion that remains relevant for decades and can be proudly passed down generations. Focusing on evergreen designs and styles along with superior quality construction and craftsmanship, the brand moves away from seasonal trends. The brand weaves strong narratives by bringing together powerful contrasts, such as the East and West showcased in its signature Banarasi brocade and leather bags, and Old and New showcased through its vintage-inspired designs with modern functionality.
Tan & Loom’s The Vintage Shop collection features vintage style bags for the old souls, while The Potli Project elevates traditional potli bags to modern-day alternatives by combining genuine leather with traditional textile. The brand strives to make these juxtapositions come through clearly, crafting narratives not just for visual appeal but to create relevance and resonate deeply with its audience.
Promoting slow fashion, the brand also contributes towards sustainability, encouraging mindful consumption. To achieve these goals, it prioritizes designs that transcend trends, always looking gorgeous and classic. It also focuses on utilizing surplus materials from export orders, and integrating craft paper bags and boxes in offline packaging to minimize waste. Additionally, the brand uses vegetable-tanned leather, a variant of genuine leather that undergoes a natural tanning process with plant-based tannins, making it significantly more environmentally friendly than chemical tanning. Committed to ethical practices, the brand also ensures fair working conditions, enhancing the livelihoods of its craftsmen.
“We source our leather from tanners who adhere to SMETA Pillar II certification standards, ensuring ethical practices and fair working conditions. We ensure fair wages and maintain an ethical working environment for our craftsmen. Our manufacturing processes are SEDEX certified”, shares Rukmini Guha, Founder, Tan & Loom.
Driven to create products that provide long-term value, the company is taking conscious steps to grow steadily rather than rushing
Driven to create products that provide long-term value, the company is taking conscious steps to grow steadily rather than rushing. Taking a structured approach to growth with quality checks at various steps, the firm ensures its scaling processes do not compromise on the product quality. Equipped with in-house manufacturing, the firm holds complete control over the products it rolls out which not only ensures quality but also competitive prices.
Future Growth
With a solid foundation to support its ventures and expansions, the firm has aspirations to grow holistically. For this, it is mindfully working towards expanding its portfolio by taking feedback and catering to varied needs that reflect the different facets of the modern Indian woman. For the next leg of its expansion, the brand aims to launch products for men and gradually foray into home decor. Tan & Loom further aims to explore offline retail. As it grows, the brand aspires to inspire India’s Gen Z and Millennial audience to embrace slow fashion by choosing ethically handcrafted products that are designed to last and exude timeless appeal.
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