In a world dominated by fast fashion, socio-economic disruptions are driving consumers to focus on basic requirements, steering them away from splurging on high-quality products. Bags, for instance, are largely seen as a basic requirement, with consumers caring very little about their quality, build, material, and other details. However, a zeal for utilizing products that align with current fashion trends still exists, with individuals seeking styling and modern designs that reflect their unique style.
To fulfill this market demand, and cater to consumers at both ends of the spectrum, including those looking for economical yet stylish solutions, as well as those seeking high-quality goods, Sudipta Kumar Aich founded Stitchfine. An upcoming organization, Stitchfine is manufacturing a wide variety of bags, wallets, card holders, passport holders, and keychains to cater to a diverse global market. Spearheading geographical penetration across the European, U.S., and Indian markets, the company is building a comprehensive portfolio of products, uniquely designed to meet the regional requirements aptly.
Diverse Product Range
Identifying the specific market requirements in every region, Stitchfine is creating an assortment of products, varying in designs and materials to attract the audience in that segment. The firm manufactures products in diverse categories and in multiple materials including canvas, PU, leather, and vegan leather, to name a few, ensuring it has something for every market segment it caters.
For the European market, the company is currently targeting bottomline product range, catering to the larger market requirement of cost-effective bags, wallets, and more. Simultaneously, the company is only focusing on leather goods for the U.S. market, which still relies on China for other product categories, but is increasingly shifting focus towards India for leather goods.
The company is also focusing on sustainability, ensuring it possesses the required certifications demanded by the varied markets. Moreover, the company emphasizes onboarding material suppliers who also have the required certifications, and whose materials pass physical and chemical testing. While physical testing is performed in-house, the firm collaborates with leading chemical labs, subjecting the materials to comprehensive testing to assess the chemical composition of materials aligned with the specific market demands.
“The amount of damage we have already done to the environment has made it mandatory for us to now prioritize sustainability and environmental wellbeing. So, we assure that our raw materials, our processes, and our end products are in line with the various certification requirements, reinforcing our sustainability focus”, says Sudipta Kumar Aich, Founder & Managing Director, Stitchfine.
Identifying the specific market requirements in every region, Stitchfine is creating an assortment of products, varying in designs and materials to attract the audience in that segment
Growing Strategically
Led by industry veterans who bring decades of diversified experience in varied fields, Stitchfine is advancing at a rapid pace. Armed with a massive workforce consisting of mid management, top management, and labor segments, the company has created a smooth operational flow with pre-production processes being handled commonly, and key production teams segmented into specialized groups to ensure product excellence across the many SKUs. Furthermore, the company is dedicated to refining production methods and tannery operations to enhance sustainability and eco-friendliness of the leather goods manufacturing processes.
As the firm envisions its future, it remains committed to prioritizing employee wellbeing and sustainability. Growing its prominence with the quality and price point of the products, the company has ambitious plans of growing in the coming years, balancing consumer satisfaction, product superiority, labor wellbeing, and product costs effectively. With this rounded approach, the team aims to boost its initiatives for long-term growth, and support the vision of becoming a consortium of a group of leaders, each of whom bring a unique strength to Stitchfine, and strive to enhance the business in a highly competitive domain.
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