Flipkart Launches Zero Commission Model to Boost MSME Growth

Flipkart Zero Commission Model took center stage today as the e-commerce major rolled out a major pricing shift for sellers across India. Flipkart announced that all products priced below Rs 1,000 will now carry zero commission, aiming to ease the financial load on small and medium businesses and push more affordable options to customers.

The move also covers Flipkart’s hypervalue platform, Shopsy, where zero commission now applies to every product, no matter the price. In its statement, the company said that eligible sellers listing items below Rs 1,000 will not face any commission fee, a change expected to help MSMEs offer better prices while managing their operational costs more efficiently.

Flipkart noted that the decision could cut the cost of doing business by up to 30 per cent for sellers. This positions Shopsy as a stronger channel for hypervalue demand, while giving customers wider access to pocket-friendly products.

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Sakait Chaudhary, Senior Vice President and Head of Marketplace at Flipkart, highlighted the broader economic impact. He said the MSME sector contributes about 30 per cent to India’s GDP, and Flipkart aims to remove barriers so more regional and emerging brands can step confidently into the digital marketplace.

“For our millions of customers, this Zero commission model will translate into more affordable choices, especially in essential and value-led categories where prices below Rs. 1,000 dominate demand. It reflects our vision of building an inclusive, accessible, and growth-oriented e-commerce ecosystem that supports the ambitions of every seller,” he said.

With the Flipkart Zero Commission Model now in action, the platform is positioning itself to sharpen affordability, strengthen seller confidence, and push competitive pricing across the industry.