Bajaj Auto Steps Up Drive to Dominate E-Scooter Market

Bajaj Auto is set to conquer the top position in e-scooter segment in India and across the world. As the electric cars remain popular, Bajaj is increasing its momentum in trying to expand its presence in this rapidly emerging market.

The company is optimistic that its future electric scooter models will satisfy the various consumer requirements, with new designs, performance, and at affordable prices.

“We believe the global market for electric scooters will continue to expand rapidly. Bajaj Auto aims to be the leader in this space by offering world-class products,” said Rajiv Bajaj, Managing Director of Bajaj Auto. The company is already a key player in the two-wheeler industry and is now focusing heavily on electric vehicles as part of its long-term growth strategy.

Also Read: Will India Become the Global Hub for Affordable Electric Vehicles?

As more people are moving towards the concept of sustainability, Bajaj Auto is devoting resources to new technology to make sure that its e-scooters offer increased battery capacity and improved safety measures. They already have a popular e-scooter in India and other European markets with the Chetak and this was their basis to achieve success in the future.

With the increased competition, Bajaj is looking to both local and overseas collaborations to expand the business. As governments around the world put electric mobility at the center of their agenda, the ambitious offers of Bajaj Auto to become the leader of the e-scooter market may allow it to become one of the key competitors in the global EV market.