Bexter: Enriching The Baking Industry With Quality Food Additives

Khyal Jani

COO

Khyal Jani

COO

Change in all forms has great impact on our daily lives including the change involving the usage of innovative products in cooking and baking. Usage of food additives is one such trend that has witnessed rapid growth during the last few years. The food additives market is predicted to grow around 6% to 7% in India as it is mostly used by bakery and confectionery manufacturers and wholesalers.

However, the manufacturers are facing a major challenge in this aspect as the food additive quality has been questioned along with the price hike due to the sudden outbreak of COVID-19. The market is now facing slow supply, falling confidence, uncertainty, and growing panic among the manufacturers. Addressing this issue by delivering premium quality products to these manufacturers and wholesalers, Bexter Private Limited caters authorized sugar paste, cold glaze, edible photo sheets, edible shiny sprays, edible sprinkles, edible colours, and a wide range of premium products, with enhanced quality and appearance of food products.

“We are proud to state that we have become the fastest-growing bakery and confectionery ingredients brand across India, in just 7 months since we introduced our brand in the market,” says Mr. Khyal Jani, the Chief Executive Officer of the company. Bexter is growing at 150% with the support of the distributors across India. In a very

short span, the company has gained a strong presence across seventeen states in India. It always keeps its valued distributors and customers satisfied by launching innovative and trendy products every month. By ensuring prompt and unparallel service, Bexter has gained confidence and trust among its customers and distributors. Certified with ISO9001-2015 for Quality Management System and ISO - 22000:2005 for Food Safety Management System, the company focuses on providing unadulterated and uncompromised joy with full of taste and colours of life.

Located in Ahmedabad, Bexter has implemented the latest technology and machinery for its manufacturing unit. It goes through a quality check at every stage of production ensuring delivery of the standard quality product. “At present, all our products and stocks are handled with the utmost care and are well sanitized following the Government guidelines. All our products are manufactured with stringent quality controls that serve the bakery and confectionery industries to their utmost satisfaction,” confirms Jani. With a hard-working and talented team of qualified and expert staff, Bexter meets and overcomes several challenges that keep coming to sustain in the competitive market.

Pooja Jani, COO

Within a very short span, the company has managed to approach many leaders of the industry and has carved a niche as a reputed food additive manufacturer across the country. Bexter promotes its products with the passion and mission to deliver happy and ecstatic moments to its every customer. Witnessing rapid growth within a short span, Bexter is now planning to appoint dealers from different regions along with local market representatives to promote its products at every door.

Bexter wants its dealers to serve the bakery & confectionery market with supreme quality products at reasonable prices, so that each & everyone can enjoy their Happy moments and make it unforgettable for lifetime. The company is also looking forward to having its Pan India presence by the end of 2021.It is now ranked amongst the top-quality food additive producers in India with a target to spread its reach in the global market in the near future.