Pidilite Ventures Invests in Custom Decor Brand MagicDecor

Pidilite Ventures, a fully owned subsidiary of Pidilite Industries (Pidilite), has announced a strategic investment in Printpanda India (MagicDecor), an early-stage company focused on custom, sustainable, and high-quality home decor items like wallpapers, blinds, curtains, and canvas.

This investment signifies Pidilite Ventures' newest venture into India's swiftly expanding home improvement industry, underscoring its dedication to supporting companies leading in design and consumer experience. Sanket Parekh, Director at Pidilite Ventures, stated:

"We are excited to partner with MagicDecor as they embark on their journey to transform the home dor space"

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The team has demonstrated impressive capability in marrying customization with quality, catering to the evolving needs of modern Indian homeowners and interior designers.

We believe MagicDecor is uniquely positioned in the premium, personalized wall solutions market. Over the last two years, the team has demonstrated impressive traction by innovating across its product lines and scaling distribution and we look forward to supporting them in their expansion across India and overseas.

Pidilite Ventures is the strategic investment division of Pidilite Industries, established to invest in innovative and high-growth companies that align with Pidilite’s core competencies in home improvement, construction, maintenance, and arts & crafts. Legally registered as a private limited company in Mumbai (originally established in 1989 as Madhumala Traders Pvt. Ltd.), it currently functions as Pidilite Ventures Private Limited. The company targets startups within home care, renovation, contractor services, sustainable building materials, and creative hobbies, offering both funding and access to Pidilite’s distribution systems and market insights.