Colgate-Palmolive India will extend their portfolio by launching some new brands of their parent company's global portfolio, and they want to go beyond the historic Colgate (oral care) and Palmolive (personal care) labels.
India has become one of the top five focus markets for this multinational FMCG giant, and they are looking at new launches in home care and personal care rather than just extensions of existing lines. This move comes at a time when it is registering 20–30% compound annual growth in Palmer body wash and hand wash categories. They have also highlighted that rural India is outpacing urban areas with growth, while urban areas are documenting pressure on overall FMCG demand.
To grow considerably, Colgate-Palmolive is fully embracing a hybrid approach. In addition to reaching customers through deeper engagement with kirana stores and traditional distributors, it has also been launching exclusively digital-first items like its Colgate Purple, Max Fresh Sensories, and mouthwash sticks. Despite a brand-new set of issues with its distributors over discounts to speed merchants, the company is committed to not collapsing all channels to one.
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