Yokohama India Localizes GEOLANDAR A/T with White-Letter Styling

Yokohama India has introduced the GEOLANDAR A/T with white-letter styling, giving SUV and utility vehicle owners a new way to bring their vehicle’s exterior in line with an active, adventure-driven motoring lifestyle.

The Made-in-India 15-inch GEOLANDAR A/T is now available in the Indian market with the white-letter design (Outline White Letter), pairing its established all-terrain-inspired look with a bolder, more expressive sidewall.

For many SUV owners, the vehicle is as much a statement of intent as a mode of transport - built for weekend trail runs, road trips and life beyond the city. The white lettering plays into that spirit, creating sharp contrast against the sidewall and turning the tyre into a visible part of the vehicle’s overall styling, rather than a purely functional component.

The 15-inch GEOLANDAR A/T is suited to a range of SUVs and utility vehicles, including the Maruti Suzuki Jimny and Mahindra Bolero - vehicles closely associated with off-road capability and outdoor use. The distinctive treatment sharpens the side profile and reinforces the go-anywhere identity that draws many owners to the SUV segment in the first place.

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A Bolder Look for Adventure-Ready SUVs

Commenting on this, Gaurav Mahajan, Head of Marketing and OE Sales, Yokohama India, said: For today’s SUV owner, driving is increasingly part of a broader motoring lifestyle, where the vehicle reflects a sense of individuality, adventure and personal expression.”

“The GEOLANDAR A/T is designed to complement that mindset, bringing a more distinctive and rugged character to the vehicle. It is for enthusiasts who see their SUV as more than a means of getting from one place to another, and want every element of it to reflect their passion for the road and the lifestyle that comes with it.”

The GEOLANDAR A/T - earlier available in India through imports - is now being produced at Yokohama India’s manufacturing facility in Visakhapatnam, Andhra Pradesh. The Outline White Letter 15-inch variant is currently available in the market in two sizes, with the company also looking to expand the range through locally produced 16-inch to 18-inch sizes in 2027.

Yokohama India is part of The Yokohama Rubber Co., Ltd., Japan. The company offers a range of tyres for passenger cars, SUVs, commercial vehicles and other applications in the Indian market. With its manufacturing facilities in New Delhi and Visakhapatnam, Andhra Pradesh, Yokohama India continues to expand its product portfolio and cater to the evolving requirements of the Indian market.