TVS Electronics' Big Move to Simplify Printing for Indian Businesses

There's a problem TVS Electronics keeps hearing about in the laser printer market. It comes up in feedback surveys, service calls, and conversations with businesses across India: printing costs too much, printers break too often, and when they do, getting them fixed is a nightmare.

So, the company did something about it. The result is TVSE Blaze, a laser printer series engineered specifically for how Indians actually work.

"We collected feedback from customers nationwide for over a year," says C. Balaji, Vice President and Chief Revenue Officer at TVS Electronics. "The same issues kept surfacing: paper jams disrupting workflows, local toner refilling causing quality issues and voiding warranties, cartridge costs eating into budgets, and getting hassle-free support remains a real pain point, especially outside major cities."

TVSE claims Blaze addresses these issues directly, not by reinventing printing, but by rethinking what truly matters for Indian users.

The Service Network as Product Feature 'Made in India' becomes more than a label backed by the extensive TVSE distribution network covering 19,000+ pincodes across 90% of India's districts. For a business in Jalandhar or Tirupati, this translates to local technicians responding promptly, easy availability of parts, and faster turnaround time.

India’s office printing market is growing, not slowing. It’s expected to reach $2.55 billion by 2033, leaving plenty of room for new choices. International brands dominate, but their model is global, designed for developed markets. TVSE Blaze is designed for Indian conditions.

India’s office printing market is growing, not slowing. It’s expected to reach $2.55 billion by 2033, growing at a steady 4.57 percent a year, leaving plenty of room for new choices.