CNH Industrial, a global leader in agricultural machinery, has announced that it is investing in a new tractor manufacturing facility in India as part of its growth strategy. The intention is to broaden and solidify their footprint in a growing Indian agricultural market, which is unlikely to slow any time soon due to increased demand for advanced mechanization.
The new facility will manufacture tractors for Indian farmers that utilize advanced technology while enhancing productivity and sustainability. CNH's investment demonstrates its continued commitment to support India's agricultural sector that contributes significantly to India's GDP. The facility is expected to provide substantial jobs and will impact local economic development.
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Gerrit Marx, CEO, CNH said, “India is no longer only a market; it is a key part of our global growth structure…solutions for agriculture and construction across regions.”
This plant will be strategically located and engineered to utilize supply chain efficiency while global expertise is leveraged to satisfy regional needs. CNH will implement smart manufacturing practices to support high-quality production as well as environmental responsibility. This aligns with India's desire for agricultural modernization and self-reliance, as fueled by government initiatives such as "Make in India."
Narinder Mittal, President and Managing Director, CNH India said, “CNH sees potential in India. Our investments support the Government of India’s ‘Make in India’ vision by …improve productivity, and support India’s economic growth.”
CNH Industrial's expansion is the result of positive market developments with brands such as New Holland Agriculture making strong inroads with Indian farmers. The new facility will enhance CNH's competitive position in the region and target both domestic and export markets.
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