India's Low PC Penetration Opens Big Growth Path: Ingram Micro CEO

With household PC ownership in India below 10%, Ingram Micro CEO Paul Bay believes there is immense potential for digital growth in the country. In discussing India's market opportunity, Bay noted that India has considerable under-penetration making it a great growth opportunity for PC, cloud and digital infrastructure opportunities.

“We’re able to intelligently connect supply and demand to enable users to interact, learn and grow in a smarter ecosystem,” said Paul Bay, CEO of the Irvine, California-based distributor of IT products and services.

The tech distribution giant is increasingly establishing its footprint in India with its AI-enabled Xvantage platform, optimizing processes like quoting, billed, credit, and lifecycle management. By ingesting over 300 AI/ML models and 20 intelligent engines Xvantage is reshaping B2B commerce with a B2C experience, now active in 20 countries including India.

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India remains a critical operations hub with 33 branch offices, global capability centers in Mumbai and Chennai and a tech force based in Pune. The company is moving deeper into tier 2 and tier 3 cities to address growing requirements from SMBs, healthcare, manufacturing, hospitality, data centers, and the industrial IoT market expected to grow to over USD 27 billion by 2025.

Ingram Micro has been flexible through global disruptions in part because of its global supply chain, access to alternative vendors and ability to specialize in financing. With India’s rising digital needs, the company is poised to play a central role in powering the next wave of tech adoption across the subcontinent.