Uber Pushes Into India's $13 Billion Corporate Mobility Market

Uber is expanding its focus beyond consumer ride-hailing as it targets the corporate transportation market in India, which the company estimates could reach $13 billion by 2030.

This relocation is an indication of the push by Uber to tap into the area of massive employee commuters as companies seek structured, technology-focused transportation.

The Uber corporate transportation market India strategy is based on the supply of commute services to major enterprises, IT parks, manufacturing hubs, and global capability centers on a daily basis. Using its business-oriented mobility solutions, Uber is seeking to substitute the traditional buses and vans providers with data-driven route optimization and ad-hoc scheduling.

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The Uber model is based on technology to create dynamic routes and routes that are designed according to the current demand and therefore enable efficient use of vehicles and less idle time. Drivers will have the option to alternate corporate routes with the usual ride-hailing about the off-peak times to maximize their total income. The offering also includes safety features like GPS tracking and emergency response systems which are major concerns to employers.

The Uber corporate transportation market India program was first rolled out in the important metro cities such as Bengaluru, Hyderabad, Pune, Chennai and Gurgaon. The cities are home to a great amount of corporate offices and industrial concentrations which are heavy dependent on employee transport services.

Uber views India as one of the key testing markets to this business model, and has the ability to replicate these types of solutions in other markets across the world. Uber is establishing a technology-focused presence in a traditionally offline industry as the need to create structured flow of employees increases.