In order to establish its Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy, TVS Motor Company plans to pay five million euros to purchase Engines Engineering S.p.A., a company that specializes in automotive design and engineering.
The company's long-term goal of providing high-end, cutting-edge mobility solutions in worldwide markets is in line with the global CoE for Design. This project will allow TVS Motor to increase design flexibility, shorten product development cycles, and add new electric mobility platforms, high displacement bikes, and sophisticated scooters to its premium lineup.
According to TVS, Norton's pipeline of high-performance bikes would be strengthened by the increased engineering depth, further solidifying the company's standing as a contemporary premium brand.
Since Sudarshan Venu assumed leadership on August 25, this is also the first significant acquisition. In addition to being responsible for the company's transformation into the biggest two-wheeler EV player in just five years following the launch of the TVS iQube in January 2020, which increased total sales to 600,000 units, Venu is credited with establishing a new global brand identity through the 2020 acquisition of the venerable British brand Norton Motorcycles. Last month, Venu announced that Norton will be showcasing a few of its six upcoming new cars on November 4 at EICMA 2025 in Milan.
Also Read: TVS, ALT Mobility to Roll Out 3,000 E-3 Wheelers by FY26
From being merely a powerful domestic manufacturer, TVS has advanced significantly. With notable growth in Africa and Latin America, the company's two-wheeler exports increased by 22.8% in FY25 to 1.09 million units.
Engines Engineering is known for prototyping, innovation in high-performance motorcycles, and deep experience in MotoGP racing. “The acquisition reflects TVS Motor’s commitment to strengthening its design and engineering base to accelerate the creation of next-generation mobility platforms,” the company said.
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