Senco Gold & Diamonds becomes first Jewellery Brand to Join ONDC Network

Senco Gold & Diamonds, based in Kolkata, announced on Jan 19 that it is the first Indian jewellery brand to join the Open Network for Digital Commerce (ONDC) Network.

Senco Gold and Diamonds' extensive catalogue will now be available across a variety of shopping apps within the expanding ONDC Network, allowing for smooth and efficient transactions.

The move will increase Senco's visibility across ONDC seller apps. "This collaboration will also align seamlessly with the company's visionary commitment to the 'Make in India' initiative, thus strengthening its presence across the nation," according to a press release issued by the company.

"As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. Our passion lies in creating jewellery with exceptional craftsmanship and aesthetics that resonate with everyone, including the young upwardly mobile generation. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience," said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.

ONDC's MD and CEO, T Koshy, said, "ONDC Network is built to enable all kinds of businesses to strengthen their reach to a bigger consumer market without any entry barriers. With a legacy brand like Senco Gold & Diamonds joining the Network, it will serve as a key addition to our fashion category. Consumers can now shop for some of the best diamond and gold jewellery directly from the ONDC Network."