Reliance Retail stated on Monday that it will introduce "essence," the top cosmetics brand in Europe in terms of units sold, to the Indian market. This move will support the nation's top retailer's expanding beauty sector.
According to a statement from Reliance Retail, it has partnered with cosnova Beauty, a multinational cosmetics brand with headquarters in Germany, for exclusive distribution. "The collaboration strengthens RRL's growing beauty portfolio and will introduce essence's vibrant range of high-quality, affordable, and cruelty-free makeup products to consumers across India," it said.
It will available on the Reliance Retail's integrated omnichannel ecosystem, making the essence range of products accessible across online platforms, beauty stores, and partner retail formats.
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"As the official distributor, RRL will expand the brand's reach across premier beauty destinations throughout India," it said.Established in Germany in 2002, essence is available in approximately 90 nations. More than 80 percent of its products are produced in Europe.
Reliance Retail operates as a subsidiary of Reliance Retail Ventures Ltd (RRVL), the parent company of all retail businesses within the Reliance Industries Ltd (RIL) group. RRVL, via its subsidiaries and affiliates, manages a comprehensive omnichannel system comprising 19,821 stores and digital commerce platforms spanning grocery, consumer electronics, fashion & lifestyle, and pharmaceutical consumption categories.
The firm, boasting a customer base exceeding 369 million, announced consolidated revenue of Rs 3.30 lakh crore and an EBITDA of Rs 25,053 crore for the fiscal year ending March 31, 2025.
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