Dabur's NewU Partners Unicommerce to Boost Omnichannel

Dabur's highly regarded beauty and personal care brand, NewU, has partnered with Unicommerce, India's premier ecommerce enablement SaaS platform, to boost omnichannel operations and provide seamless shopping experiences across digital and physical touchpoints.

NewU, operated by H&B Stores Limited (a 100% subsidiary of Dabur India Ltd.), boasts a wide range of cosmetics, skincare, hair care, grooming, and fragrances from renowned national and international brands.

With Unicommerce's Uniware suite, the retailer has completely integrated and automated order processing across its brand website, online marketplaces, quick commerce platforms, and 120+ offline stores in 35 plus cities.

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Commenting on the partnership, Manish Asthana, COO of NewU, said, “At NewU, we are committed to offering consumers a wide choice of beauty and personal care products with convenience at the core. Customers today expect and appreciate seamless experiences across online and offline channels. Our partnership with Unicommerce is a step towards strengthening our technological backbone as an omnichannel retailer.”

Kapil Makhija, MD & CEO of Unicommerce, added, “As retail evolves, brands need agile technology to scale efficiently while maintaining a great customer experience. Our Uniware platform is designed to simplify inventory and order management across touchpoints, and partnering with NewU reinforces our mission of empowering retailers to serve customers better and grow sustainably.”

Together they empower customers to experience a seamless shopping journey by finding products online, checking availability, and selecting home delivery or in-store pickup. By providing real-time visibility into inventory, Unicommerce is guarding NewU’s stock availability, preventing overstocking or stockouts, and providing multi-channel inventory management.

This tactical decision demonstrates how the beauty and personal care industry in India is rapidly transitioning to omnichannel and leveraging technology while supporting retail expansion for a sustainable future.