The complementary partnership between Samsonite, the world's largest luggage manufacturer and Panasonic, consumer electronics major is to launch a new-gen travel suitcase that interacts with the consumer. EVOA tech the new product by Samsonite will incorporate Panasonics Seekit Bluetooth Tracker that will help the consumers to tag and track the luggage.
The company is planning to launch the new range of luggage by Diwali and the estimated price for the new product is Rs 30,000. They are yet to announce the launch date and the product price reported ET
Jai Krishnan, CEO, Samsonite South Asia “The launch intends to provide the consumers with a superior technology-enabled piece of luggage which is feature-packed and changes the way they look at travel.
We have added some revolutionary features like a biometric locking system, an inbuilt weighing scale & a USB Port. For developing the Bluetooth tracking software, Panasonic was a natural choice. Adding Panasonic’s technology capabilities into Samsonite suitcases will provide consumers a smarter and more efficient way to travel. With its intelligent features and smart design, Panasonic SeekitTM fits seamlessly into Samsonite’s designs – and more importantly – in the lives of the tech-savvy, on-the-go users.”
Krishnan also said that to double the capacity of its Nashik factory the company will invest around 50crores in the next 12 months.
The new rage is expected to be sold through the exclusive brand outlets of the company first and later on will be available on the online retail platforms like Amazon and Flipkart.
The company might extend this smart feature to other products like backpacks. EVOA tech will be launched in 18 countries including India.
The Bluetooth Tracker is based on Bluetooth 5.0 and furnishes 14 different functions. The features include the Separation indicator, notifies as soon as it separated from the user. It also has a Bi-Directional tracking system that helps to track the luggage and also the phones just by double-pressing the button on tracker. Triple-click would send SOS alert to up to 3 contacts along with GPS location. It supports languages like Japanese, Korean, Chinese and English for better user experience.