The entirety of the industrial paints & coatings industry has a new alibi now, and that’s Innovation. The industry has grown by leaps and bounds and shows a promising future in India too. Adding more to the insights on how the industry at large is poised to grow in India, Anil Kumar Mehrotra, MD of SBL Specialty Coatings elaborates, saying, “With a basket of options available and constant endeavor of the companies to come up with solutions through use of technology, the market is here to grow with each passing year.
With real income levels going up and with a lot of initiatives by the current government in terms of providing impetus to localized manufacturing, which shall again affect the income levels as we move here on - all industries in general and coatings industry in particular, is likely to benefit even more”.
Based out of its marketing office at New Delhi and corporate office with both manufacturing units in Derabassi (Punjab), SBL Specialty Coatings Private Limited is a 100 % Subsidiary of Berger Paints India Limited. Berger, as we know it, is the 2nd largest Paint Company in India and amongst the top 15 Paint companies of the world. SBL Specialty Coatings manufactures Specialty Industrial Coatings formulated by leveraging Swiss technology.
The Swiss collaboration was a process of backward integration for a limited purpose for a different business requirement. However, it gave the company an insight into a different facet of manufacturing process that goes a long way in SBL’s manufacturing techniques and its R&D activities even today.
Adhering to International quality compliance, SBL is an ISO 9001:2015 certified company, run by a team of veterans from the coating industry. It goes without saying that SBL keeps the processes detailed to deliver industry best products. Therefore, the company sources its raw material from trustworthy international suppliers and uses rigorous production method of triple quality checks after each process followed by double QA to ensure consistency in our product quality.
SBL is a R&D driven company having a customer first approach. The company believes in doing something different - most of which is out of what the market expects and some from its own Research & Developments. SBL is essentially known for its customized / tailor made products and very low turnaround time backed by an aggressive after sales support. The company pioneered two coats and mono coat systems in Fans, developed new products like ARAI approved Hard Coats in India, introduced anti-dust coatings 8 years ago, invented the ‘Magico’ range of Antimicrobial coatings mitigating Covid safety challenges and designed a product that can be applied on any substrate of internal and external use.
SBL’s standing in the market can be attributed to its scientific approach towards clients. The company has some reputed clients in its portfolio, counting the likes of LG, Whirlpool, Godrej, Havells, Usha, Luminous, Crompton Greaves, Hero Group, Olympus, IKEA, Wal-Mart and many more.
SBL has survived the test of time son several instances over the years. The only thing that significantly helped the firm steer through the obstacles is its customer centric approach coupled with a consistent focus on innovation and providing solutions. SBL Specialty Coatings intends to remain committed to this approach. Besides, SBL will continue to focus more on R&D by increasing its technical capability through equipment, investing in quality people and, most importantly, their growing training needs thereby further strengthening their human capital resources with innovative quality products.
“Future shall rest on how creative one is and how fast one was able to commercialize the innovations creating value addition for customers and for oneself. Keep challenging oneself is the mantra and “We make you look Good” is a long standing tag line. We are committed to this for all the times to come”, concludes Mr.Mehrotra.