The global market for masterbatches is experiencing tremendous growth and is estimated to grow at a stable CAGR until 2030. The industry is steadily moving towards environmentally sustainable products and solutions driven by the changing requirements from end consumers. In a developing country like India, we have witnessed the emergence of many bio-degradable masterbatch manufacturers. They have made use of the most advanced technologies and machinery to create eco-friendly products for clients.
However, the challenge that has predominantly come in this industry’s growth is the lack of technical knowledge from the part of the clients. Due to this, many companies are not able to get the desired outcomes from premium quality masterbatches. This is exactly where Plastobatch, an established masterbatch manufacturer, has made a difference in the market. It has employed its own technical services team to educate clients about the products and their correct applications.
The company ensures quality checks of all incoming raw materials as well as checking of all production batches. It uses spectro photometers for color consistency, and various advanced lab equipment to check general parameters of the batches and match it with the standard approved batch. “We also have experienced technical team to handle/ answer/support queries from our clients. We follow a practice to educate our clients with right kind of solution/ product selection rather than forcing unwanted expensive solutions to them.
Many clients are not well educated on the technical aspects or their team is not fully experienced with technical issues that can occur”, mentioned Varun Kankani, CEO, Plastobatch.
Focus on Quality
Plastobatch focuses more on COLOUR & Additive masterbatches today. Color development is its biggest forte and it likes to encash this ability by providing faster solutions to clients. The company specializes in universal masterbatches which has helped many clients in reducing their cost and have better control of their inventories. On the grounds of sustainability, the company provides ROHS based masterbatches to ensure end products are complying with heavy metal free substances. It provides bio degradable solutions to some clients where they have to mandatorily follow the new norms set by pollution control board of India.
Today, Plastobatch serves to almost all the sectors and has developed more than 15000 colour grades. The company offers universal masterbatch usage in multiple polymers that gives it the flexibility to cater to diverse sectors. Plastobatch follows its own inhouse QC system created through the experience of more than two decades of manufacturing.
It has twin screw extruders as well as single screw extruders to cater the orders. The company believes that every individual that works in this process here takes leadership of their responsibility and ensures processes are followed as every department/individual’s collaborative effort.
Plastobatch serves to almost all the sectors and has developed more than 15000 colour grades till date
Many clients are associated with Plastobatch for more than two decades. “Clients from far away states purchasing masterbatches from us and sending almost all new developments opportunities to us is like a recognition or award for us. Clients who recommend our names to other prospective clients are also an award for us”, stated Varun.
Future Endeavors
Earlier the group’s vision was to be a one stop shop for all types of masterbatch requirements of the industry. But over the years and especially since COVID-19, it decided to focus on lesser number of products and try to master or improvise on them. “We don’t focus on low cost high volume products anymore. We are content and wish to strengthen ourselves more with tailored made colour masterbatches, additive masterbatches, and speciality white & black masterbatches”, concluded Varun.
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