General Prime Tanners: Leading The Way In Sustainable & Quality Leather Manufacturing

Gudiyattam Irfan

Managing Director

Gudiyattam Irfan

Managing Director

The leather and allied product manufacturing industry has a rich history and a bright future. With an increasing demand for leather products and a growing focus on sustainability and innovation, manufacturers have the opportunity to create high-quality products that meet the needs of consumers. However, manufacturers face challenges such as rising raw material costs and competition from synthetic materials. To address these challenges, General Prime Tanners, an Indian tannery with over two decades of experience, is well-positioned to leverage innovations in materials and production techniques for more efficient and sustainable production.

With a commitment to ethical and sustainable practices, the firm aims to set a standard for responsible leather production in the industry. Their dedication to quality and customer satisfaction has earned them a reputation as a leading supplier of premium leather products. General Prime understands the importance of adapting to changing business needs and trends. “Our scalable strategies have enabled us to increase customer acquisition and expand our geographical reach through participation in international leather fairs.

In addition, our line of high-quality, eco-friendly leathers, including Nappalon, Burnish suede, Antique suede, water-repellent leather, Foiled leather, and more, have been well-received by customers worldwide.

As demand for sustainable leather like chrome-free leather grows, we have successfully adopted new technologies to produce top-class leather, setting ourselves apart in the market”, speaks Gudiyattam Irfan, Managing Director, General Prime Tanners.

General Prime recognizes that customers face a variety of challenges when it comes to finished leather products, including quality issues such as color fading or uneven texture. To address these concerns, the company prioritizes the use of high-quality raw materials and rigorous quality control processes to ensure that the finished products meet or exceed customer expectations. “We provide clear information about product care and maintenance to ensure complete customer satisfaction.

Another issue is pricing, which can be a barrier for some customers. To overcome this, we offer a range of economically priced leathers with a variety of options. Moreover, we acknowledge the growing concerns about sustainability and take proactive measures to address them. By implementing eco-friendly practices, such as using vegetable-tanned leather and eco-friendly chemicals and dyes, we at General Prime are committed to reducing harmful environmental impact”, says Irfan.

General Prime Tanners, with its focus on quality, sustainability, & customer satisfaction, is well-positioned to meet the changing needs & trends of the finished leather industry
Gudiyattam Irfan //Managing Director

In addition to its commitment to providing high-quality finished leather products, the firm recognizes the importance of having a skilled and motivated team. “Our team's main strengths lie in their positive attitude, creative approach to problem-solving, and passion for embracing change. We believe that these qualities enable us to continuously improve our processes and exceed customer expectations. Furthermore, we also prioritize employee engagement and create a supportive work environment, which leads to increased productivity and growth for both our team members and our business”, says Irfan.

Looking ahead to the future, General Prime Tanners is well-positioned to take advantage of the Tamil Nadu government's recent investment in the leather sector. With the policy aimed at attracting Rs. 20,000 crore investment and creating employment opportunities for 2 lakh people by 2025, it presents an exciting opportunity for growth and expansion. “We are confident that our focus on sustainability, quality, and customer experience will continue to set us apart from the competition and position us as a leader in the industry. As the market begins to recover from the impact of Covid-19, we plan to expand our operations to meet the growing demand for high-quality finished leather products, both domestically and internationally”, signs off Irfan.