Valvoline Cummins, Mahindra Ink Strategic Pact for Maximile Lubricants

Valvoline Cummins Private Limited has forged a new strategic alliance with Mahindra and Mahindra ltd. which is a major manufacture of SUV and utility vehicles in India. The venture is geared towards the supply of high-performance lubricants such as engine, transmission and axle lubricants under Mahindra Maximile brand.

The distribution of these products will happen via the Mahindra dealership and Mahindra aftermarket which will be a continuation of a partnership that has more than 2 decades existed in the Indian automotive aftermarket. This new alliance will see Valvoline Cummins now fulfill most of the lubricant needs of the Mahindra domestic aftermarket through a larger scope and volume.

Specialized solutions will be implemented in the operations of Mahindra in North, West and East India and the Maximile range will cater to the entire range of Mahindra SUVs, passenger vehicles and pickups to provide reliability and performance. A four-year agreement supports the cooperation in accordance with the vision of Mahindra, which is to increase the efficiency of its operation and improve the quality of its products.

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This tie-up has a significant element of sustainability. The Post-Consumer Recycled (PCR) packaging will be implemented by Valvoline Cummins in the supply chain of Mahindra as its way of ensuring that both companies are environmentally responsible.

Sandeep Kalia, Managing Director of Valvoline Cummins Private Limited, said, “Our association with Mahindra spans decades, and today marks a new phase in this journey. This agreement highlights our technological strength, service capabilities, and a shared dedication to quality and customer satisfaction. It also positions us for significant business growth together.”

Michael Dreyer, Senior Vice President and General Manager, Asia Pacific, Valvoline Global Operations, added, “Mahindra is on a strong trajectory towards global recognition, and we’re proud to be a part of their continued progress. This partnership is built on mutual values—innovation, performance, and sustainability. By working closely across geographies, we’re aiming to deliver not only better products but also a better experience for Mahindra customers.”