On Nov 16, TVS Motor Company revealed its expansion into the European market through a partnership with Emil Frey Group, a company based in Zurich. According to a statement released by the company, they have officially signed an import and distribution agreement with Emil Frey, a well-established 100-year-old company known for its strong presence in the automotive distribution industry.
The partnership marks a major milestone in TVS Motor Company's global expansion efforts, capitalizing on Emil Frey's extensive distribution network and in-depth market knowledge in Europe.
"This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers," TVS Motor Company MD Sudarshan Venu said.
Partnering with Emil Frey brings together two longstanding, prestigious organizations with a shared commitment to sustainable mobility, responsible practices, and exceptional customer service. Emil Frey stands as one of Europe's top automobile importers and retailers, catering to numerous leading automotive brands throughout the region.
In accordance with the partnership, Emil Frey Group entities will be responsible for distributing TVS products in specific countries by leveraging their sales, marketing, and service networks. Europe will have access to a range of TVS products, including the Jupiter 125, NTORQ, Raider, iQube S, Ronin, Apache RR 310, and Apache RTR 310.
TVS Motor products are currently available in over 80 countries across Asia, Africa, and Latin America. The company's exports account for almost a quarter of its business in the first half of the current fiscal year.