Tesla India, the EV giant, has been in a move to entice even more customers into buying through the introduction of new initiatives, an EMI scheme and exchange incentives, in an effort to address the poor sales in India.
Tesla India is also providing customers who are replacing their petrol and diesel vehicles with electric vehicles with a 3 lakh exchange incentive as a measure to make the shift to a cleaner form of mobility more affordable.
Also, the Tesla Model Y has become more affordable to the company with monthly payments that start at 49,000 and have a small down payment of only 6 lakh. Such a drastic decrease in the price of entry is likely to increase the sales of premium electric cars in the country. Tesla India started selling Model Y in September of the previous year.
The Federation of Automobile Dealers Associations (FADA) states that Tesla India made very low sales of 225 units last year, which was comparatively low in the overall increase in the sales of electric vehicles. The electric passenger vehicle sales of the total of 1,76,817 units in India reflected a growth of 77 percent compared to the previous year.
The financial long-run benefits of electric vehicles are demonstrated by the fact that customers can reduce up to Rs 20,000 per month in fuel and maintenance expenses by choosing the Tesla Model Y. The company also claimed that the owners of mid-segment SUVs and sedans could upgrade to a Tesla, and the effective cost of their ownership would be Rs 29,000 per month.
This is a step towards the continuation of Tesla to solidify its presence in the evolving India EV market that is growing at a very fast rate.
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