Bajaj Electricals Acquires Morphy Richards in Rs 146 Cr Deal

In an important development for the home appliances sector, Bajaj Electricals has unveiled its purchase of intellectual property rights of Morphy Richards, including brand rights for India and countries in the surrounding region, from Glen Electric based in Ireland. Glen Electric is part of Glen Dimplex Group.

The board of Bajaj Electricals cleared the Rs 146 crore purchase on September 23, 2025, and the firm disclosed the purchase to stock exchange seconds after the market closed for the day.

This purchase has given Bajaj Electricals ownership of the Morphy Richards brand in India, Nepal, Bhutan, Bangladesh, Maldives, and Sri Lanka.

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Bajaj Electricals stated that the acquisition is subject to definitive agreement execution and statutory and regulatory approvals. Since the announcement, shares of Bajaj Electricals traded up 5.69% during Wednesday morning trading at Rs 609.80 at the BSE.

Bajaj Electricals has been associated with Morphy Richards for over 20 years after it upgraded its trademark licensing agreement in 2022 for an additional 15 years. This increase in ownership will allow the company to further strengthen its footprint in the premium segment of appliances across product ranges covering mixers, ovens, air fryers, coffee makers, and personal grooming products such as hair dryers and straighteners.

Industry experts view this acquisition as a strategic step, enabling Bajaj Electricals to directly own and expand the Morphy Richards portfolio in South Asia’s growing consumer appliances market.