The move towards natural medicine is gaining momentum as people increasingly realize its benefit. The lack of side effects and the boost to immunity are driving more and more people to adopt herbal products. As the traditional medicine systems embrace modern technology, they are attracting even the new generation. Given the rising prominence of this market, we have covered it extensively in this issue. In the first column of the magazine, MohitMalhotra, CEO, Dabur India Ltd. shares his views on the evolution of traditional medicine market and the role played by Dabur India. For the past 135 years, Dabur has been developing and introducing products based on Ayurveda to cater to the ever-changing needs of the consumer. With the increasing demand for Ayurveda and Ayurvedicinterventions in the post-COVID world, Dabur leveraged the opportunity by increasing the awareness and visibility of its products and enhancing their availability on e-commerce platforms as well as kirana stores.
The cover story of the issue features Hamdard Laboratories in which Abdul Majeed, Chairman & Managing Trustee, Hamdard Laboratories (Medicine Division), and AsadMueed, Executive Trustee, Hamdard Laboratories (Medicine Division) express their views on the current market of natural medicine and the role played by Hamdard Laboratories in taking Unani medicine to the masses. The company is the pioneer of Unani in India. In fact, Hamdard and Unani are synonymous with each other. It has forayed into backward integration wherein the company is buying agricultural land and cultivating the herbs. Moreover, the machinery and equipment it uses to manufacture medicines are at par with allopathy.
After studying this market and scape in-depth, we have zeroed in on Top 10 Ayurvedic and Herbal Product Manufacturers that have excelled in this domain with their innovative approach. Having proven their dedication to efficiency in order to meet the customer expectations in an end-to-end manner, these companies have stood out from the crowd.
We look forward to receiving your feedback and suggestions.