The Indian automotive industry, which includes light-duty vehicles such as two-wheelers passenger cars, heavy-duty vehicles such as tractors, trucks, and earthmoving equipment, is the world’s largest end-user market for lubricants. Furthermore, with constant economic growth and rising incomes, more and more people are purchasing personal vehicles for mobility; thereby increasing the overall consumption of lubricants. In addition, government initiatives like the Make in India campaign assist local and state-owned firms in providing their products to consumers while presenting fierce competition to multinational players. Having said that, there have been constant developments in the lubricating technology, where customers must pay a significant premium for new technology-driven products.
Delta Lubricants was founded with the sole goal of addressing the country's expanding demand for premium quality lubricants in a professional and cost-effective manner. Delta Lubricants has established itself as a leading manufacturer and supplier of industrial and specialty lubricants. The company strictly utilizes high-quality base oils and best-in-class additives to develop the perfect formulation to ensure engine performance is at its optimal. As a dependable name among lubricant manufacturers in India, the company seeks to cultivate successful and long-term relationships based on trust and understanding.
Delta Lubricants also places a great priority on transparency and openness, while also working to harmonize with the environment through eco-friendly initiatives. Geographically, the company has its presence across Telangana, Andhra Pradesh, Odisha, Tamil Nadu, Karnataka, Kerala, West Bengal, Gujarat, and Maharashtra. Today, Delta Lubricants offers a whole gamut of products ranging right from 40 ml sachets to 210 liter drums for its customers across the automotive and industrial sector. Further, the company has been offering its products to leading players in the steel and paper industries. And due to the competency in the field, Delta Lubricants has also catered to ISRO with its quality-driven products.
“We have an in-house R&D team with competent professionals who are continuously developing innovative products and making it affordable for every customer to have an opportunity to experience seamless performance. We offer thorough guidance on which oil should be used based on the engine technology. Our product labels have all the recommendations mentioned on the pack with the replacement time as well", says Vivek Naredi, Director at Delta Lubricants.
“We have a fully equipped laboratory for testing all parameters of a lubricant. Quality is tested at different stages right from procurement, blending, to finished product stage. Many people who visit our plant say they felt like they have visited a Pharma company", he further adds. Delta Lubricants is an ISO 9001:2015 certified who has been in tandem with latest developments.
The company has a state-of-the-art infrastructure outfitted with cutting-edge technology and equipment. Furthermore, the company has a very strict quality management system in place, with very minimal human involvement in the entire procedure. Also, Delta Lubricants has worked on availability difficulties, as many corporations do. The company ensures that all products requested by clients are always available.
“Our equipment has excellent maintenance and calibration schedules. We collaborate with some of the industry's top consultants to upgrade the plant every quarter. This is how we ensure that the quality of our products is kept to the highest possible standards, as well as how we stay ahead of changing market dynamics and technological advancements", signifies Vivek.
All sales teams are designated as expert Lube Consultant and not just sales executives. Since Sagar Petroleum believes in growing in tandem with its customers, the company’s lube consultants regularly visit the automotive & industrial customers in the remotest rural areas so as to understand their challenges, expectations and needs. This helps in suggesting a best fit solution for the customers. The company only helps them in product offerings but also in growing their business when it comes to acquiring new customers, competition management and more.
Steering the Company’s Growth Bandwagon
Sagar Petroleums is led by MD Narender Kumar Naredi, a four-decade veteran in the lubricants industry. Narender is a first-generation entrepreneur who has built one of the most respected firms in the lubricant industry today from the ground up. He has consistently driven the necessary innovation to propel the organization to new heights. Narender is further aided by Vinayak Naredi and Vivek Naredi; the two directors of the company. Vinayak is a perfectionist who excels in developing new products. He currently is responsible for the overall finance and plant operations, wherein, he ensures that each drop of oil is precisely blended before it reaches the clients. Speaking of Vivek, he is in charge of Sales and Marketing, and his vision of continual training and growth has inspired his staff to exceed their potential. Vivek believes in and has been successful in developing leaders within the organization. He works as a personal coach professionally. Their efforts are adequately supported by a remarkable team of qualified and experienced experts who collaborate as an extended family to produce excellent process quality at a competitive cost level.
“It's been an emotional roller coaster. Initially, raw material supply difficulties such as base oil and additives were a concern. We had very few transportation options; we had to use our own vehicles to distribute finished products to each location. Today, we are priced equivalent to the alternatives from MNCs and PSUs, yet clients continue to purchase our products. This is because of the trust factor, the quality and value for money and consistent supply that we bring to the table for them", highlights Vivek.
Delta Lubricants believes in providing assistance through training programmes. The company has been advising customers on how to use the relevant products. They walk the customer through the benefits of utilizing universal transmission oils for next-generation tractors; customers who are still using hydraulic oils or other low-cost solutions were given a better option that resulted in reduced wear and tear in the transmission box.
Delta Lubricants is one of the leading lubricant manufacturers known for its superior quality, cost effectiveness & immaculate performance
“With the new government initiatives and ease of doing business, we are also looking to expand into the export market in order to serve consumers from all over the world. Product growth is a constant process because OEM technology is rapidly changing and UCBS IV is approaching. We are improving all of our products to match the ever-changing market requirements, as we have previously modified our products to cater to BS VI compliant vehicles. We're also seeing a lot of shifts towards synthetic oil. This is one area where we will consider expanding our offerings", concludes Vivek.
Going forward, Delta Lubricants will be integrating the latest technologies across all its operations be it production, administration, and marketing. The company has been automating its facilities to drive operational excellence and serve its clients to the fullest. Delta Lubricants also wishes to be a data-driven company to understand consumer behavior better and make effective decisions that can meet customer’s varied requirements.