AM/NS India Launches New Color-Coated Steel Product

AM/NS India has announced the launch of 'Optigal', a new color-coated steel product developed by the house of Arcelor Mittal. With this, the company intends to cater to a growing demand from the building industry apart from manufacturers of appliances and white goods. "The demand for color-coated steel is likely to grow at 8-10 percent a year,'' the company's Director for Sales and Marketing, Ranjan Dhar, said. Currently, in India, the consumption is about 3.2 million tons of color-coated steel per annum. The value-added segment will grow at a higher rate than base-grade steel.

The 700,000 tonnes per annum capacity in color-coated products at present allows AM/NS India to take forward the position of being the fourth-most widespread steel producer in the region. It anticipates the capacity to manifold up to 1 million tonnes in the coming years with the new product, 'Optigal' being made at the Pune site and other sites to be added on later.

Another area in which the company is aiming is further product offerings from the portfolio of ArcelorMittal and Nippon Steel, which could be introduced to the Indian market.