With 15+ years’ experience in accelerated startup growth, he has been contributing with GTM Strategies for revenue generation and global market share and his expertize are in lifecycle 40 percent of Restaurants Cut Corners on Mobile Security for Devices, Self-Service Kiosks, but recovery after a mobile security incident isn’t cheap or quick.
The Big Idea
• 40 percent of restaurants have knowingly sacrificed mobile security for the sake of speed or convenience.
• Nearly two-thirds of restaurants wait until after an incident to invest in mobile security, even though 80percent of customers defect post-data breach.
• Building security into restaurant mobility requirements can protect your business from the latest industry threats and gaps in cloud restaurant POS solutions.
88percent Of Casual Dining And Qsr Restaurants Are Mobile
Mobile is no longer an optional part of the restaurant customer experience. Restaurants are rushing to go mobile and purpose-built apps and devices are driving operating efficiency and customer loyalty. According to Verizon’s 2020 Mobile Security Index (MSI), 88 percent of restaurant frontline employees use mobile devices to compete on the customer experience. And 40percent of restaurants admit they cut corners on mobile security.
This comes at the cost of data privacy. Restaurant chains face some unique cybersecurity threats. Self-service kiosks are exposed to a lot of users. The restaurant industry is uniquely vulnerable to physical tampering and POS hacks. Device security is often safeguarded by hourly employees and seasonal staffers. The result? Last year, 30 percent of restaurants suffered a mobile security incident.
Kiosks, IoT Devices, And Apps Are 2020 Restaurant Trends
Restaurant operators are finding ways to stand out from the competition with strategic mobile-approach. Mobile first millenials and Gen Z have more purchase power than ever, and they expect a seamless, digital customer experience. Apps and tabletop technologies create a connection between consumers and the brand. It builds a bond beyond food, on the customer’s terms.
The National Restaurant Association predicts 70percent of Americans will order food off-premises for dining in, takeout, or delivery. Self-service kiosks are a quick-returns investment that can boost sales 5-6percent in the first year of deployment for casual dining and QSR establishments.
Mobile apps and tabletop tablets aren’t the only ways restaurants are going mobile. Adoption of IoT dedicated devices is rising, and rapidly. 67percent of restaurants have rolled-out digital signage and IOT technologies for employee productivity.
Restaurants Sacrifice Security For Speed And Convenience
80 percent of restaurants who knowingly sacrificed mobile security say it was a matter of “getting the job done.” The majority of restaurants know mobile security matters, but it’s seen as a barrier. Nearly one-in-three restaurants view mobile security as something they’ll “think about later.” Security just isn’t a consideration for mobile version 1.0.
54 percent of restaurants who cut security corners say it was for convenience sake. Studies show that layering on security after deployment often has the opposite outcome. 68 percent of organizations who don’t secure digital transformation experience a costly cybersecurity exploit, per Ponemon Institute.
Restaurants are waiting until they’re bit by hackers to think about mobile security. The majority of operators who got hacked last year turned up