Berger Paints: Painting Your Imagination While Ensuring Excellency

advantage by performing different activities from rivals or performing similar activities in different way. My role has been to head our division's PAN India operations while also overseeing our group firms' abroad activities in Russia, Nepal and Bangladesh.

Since taking on this role, the most significant contribution has been the expansion of the product basket to cater to newer segments such as pipeline coating, passive fire proofing, can coatings, antifouling paints and marine coatings, which have gained well-deserved acceptance and penetration in the respective market segments. We are growing fastest in the industry as majority of customers buys from us because we never sell products, we sell solution.

Tell Us About The Expertise You Possess In The Paint Industry. How Are Driving Growth Within The Company?
Berger Paints' success can be attributed not just to its marketing techniques, but by the sound technological acumen possessed by me. For I am primarily an R&D professional who has gained commercial development and sales management skills over the years. One of the significant inputs that fuelled the success of this division was a very careful insight in directing the business development team to write up recommendations and guiding specifications for the consultants in project and maintenance.

As a leader I had to instill the mindset of positivity in the team, along with responsibility , knowledge, discipline and intention. If you have right intention with positive attention with leads to manifestation of desired result. It is the thought that leads to action . Action leads to habit. Habit leads to character . Character takes you to destination.

What Have Been The Most Significant Milestones That You Have Achieved So Far In Your Professional Journey? What Is Your Guiding Leadership Philosophy?
Some of the significant milestones as Business Head would include the growth of the product range in pipeline coatings, PFP, Marine Coating and Floor Coating as well as technological tie-ups to bring these unique products in line with international trends. Many new products were introduced as part of the Make-in-India programmes. As a market leader in this category, we are held accountable for leading the industry with quality products, on-time deliveries, and supporting after-sales technical assistance, as well as directing the industry with more cost-effective technologies and higher performing products with longer durability.

How Do You Keep Yourself Well Aligned With The Periodic Revolutions Occurring Within Your Respective Industry And The Tech World?
We are constantly part of all conferences and industry gatherings within our coating circle, as well as leading industry oriented round-table meets. We develop and position ourselves as a solution provider as a result of our close association with technological houses and the research fraternity. We bridge the gap between user and innovator using well-adapted technology. These coatings are rigorously evaluated in labs and in the field as part of our R&D collaboration. Our Business Development division offers feasible solutions to consultants as well as the user sector.

As A Successful Business Leader, What Would Be Your Advice To Young Aspirants Who Aspire To Become Business Leaders And Entrepreneurs In The Future?
This field is strongly guided by the scientific research community and one has to be very sound in chemistry with sufficient clarity of the industry engineering. The clarity of business conversion and demand forecasting are to be learnt with an attitude of a customer centric approach. This industry will always keep growing for its varied demands and challenges that will fuel the ever-enthusiastic professional be it employee or an entrepreneur to a life of career fulfilment.