Agriculture plays a key role in developing the economy and agricultural equipment support and is an impediment in improving the performance of agricultural sector. Labour shortage is a reality in rural India and farmers bear the brunt of it. Agro Vision, worked on to reduce farmer’s dependency on labour and introduced them to tools, low cost machines and farm equipment. With days to come farming activities are increasingly getting mechanised in India, and the availability, quality and performance of agricultural equipment has an increasing impact on improving the output and productivity of the agricultural sector. Over the years, the share of human and animal power in agriculture has reduced drastically, paving the way for a variety of equipment to emerge. Many of these are driven by tractors, diesel engines or tillers. Several of the traditional agricultural processes has been transformed with the advent of mechanisation.
Labour shortage is a reality in rural India farm lands with less than 2 hectare of area constitute more than 80% of holdings. With in creasing non-availability of labour in farm sector is a major concern which subsequently leads to low productivity. Adaptation to mechanized processes is a constraint since most of the machines available are not suited for small farms. In cases where machines are available, access to service and spares are limited, which is particularly important considering agriculture is a time sensitive activity. Apart from this lakhs of farmers give up farming due to lack of good technology and increasing labour costs and migrate to cities working as labour in unorganised sector. Major problem that prevails in this context is
that marginal farmers believe higher technology is complex. Second challenge that this sector faces is exorbitant cost of equipment and need of high investment into variety of equipment, size and technology for different conditions and crops.
Taking consideration into the above condition Agro Vision as small farming equipment producing company dedicated to manufacture equipment for
•Land development, tillage and seedbed preparation
• Sowing and planting
• Irrigation of farmland
• activities pertaining to plant protection, harvesting and threshing Agro Vision is addressing the challenges by democratizing the technology among small & marginal farmers. It was established with the vision to provide variety of equipment of different sizes and easy maintenance for crops which will be favourable for every climatic conditions. Agro Vision offers and manufactures the product having a viewpoint of the changing and evolving needs of the customer. It has target to reach farmers who can get high yielding crops with a sustainable cost and earn profit to increase their productivity.
Offering Agricultural Equipments at Reasonable Cost
Agro Vision offers quality product, sound interactions in transactions with customers, building profitable lasting relationship between the customers and the business organization. Therefore, the need of customer satisfaction is by offering the best quality products and customer services that they expect or want.
The company makes products that significantly reduce drudgery with quality equipment. Human hands are really able to do everything, but since time is money, small farm equipment of good quality will help farmers to complete the task in short time. For example, seed drills, etc. can save lot of time, and that saved time can be used by the farmers to increase their productivity by engaging in different activity efficiently. When it comes to farming equipment, expensive tools not necessarily guarantee quality.
The money farmers usually spend on regular equipment and on hiring extra workers can instead be invested by them in quality equipment which can fetch them higher return with lower fixed costs which subsequently reduces drudgery.
“The growth in terms of revenue is also satisfactory although our growth has not skyrocketed but it is steady and gradually reaching our target audience,” says Mohit Kumar, Director, Agro Vision.
“Major companies are dealing with equipment like tractors and other power base tools but the need of the farming community is basically the small equipment which can be easily operated by the women farmers also. As the land holding of the small and marginal farmers are very less, therefore operation of small tools becomes a necessity,” signs off Mohit.