The growth of the Indian pet care industry reflects the tremendous reform in human perspective, with people shifting from pet ‘owners’ to pet ‘parents’. Receiving the attention it deserves, the industry is growing rapidly with the premium segment posing immense growth potential. Today's aware consumers demand cleaner, wellness-first pet care products, but a lack of standardized regulatory frameworks, inconsistent quality, and undefined variation of ‘premium’ pose significant challenges.
Purpose and care are the need of the hour, and that is exactly what Pawllo, a pet-first, purpose-led organization brings. Not just another brand, Pawllo is a movement born in a foster home, developed with the singular goal of creating clean-label, wellness-first premium pet care products backed by science. Carefully formulating every product and testing them on its beloved Pawllo boys, named Louie and Freddie, and a community of 45 dogs, the brand places a strong emphasis on ingredient integrity, product efficacy, and consumer safety.
Building Trusted Pet Care Products
Chasing a position of trust, the company ensures no nasties, no shortcuts, and no misleading back-of-the-pack labels. Prioritizing transparency through and through, it offers complete details including ingredient sourcing stories on its website, clear labeling, and careful selection and quality assurance. Made from the choicest plant-based, hypoallergenic, and food-grade ingredients, the firm ensures all pets receive the care and love they deserve.
Following not just pet care but human care standards and aligning with AAFCO and European Union guidelines, the brand future-proofs its offerings. Additionally, third-party testing measures help ensure transparency for heavy metals, pH levels, and microbial presence in the products.
“We are focused on batch-level traceability, and we’re now building QR-based smart labels to let pet parents track the origin, formulation insights, and usage recommendations directly. We’re not just selling products, we’re building informed communities”, shares Abhit Bhatnagar, Co-Founder, Pawllo.
A startup with a fiery passion, Pawllo is concurrently pursuing several innovations to enhance the pet care industry. Its smart packaging integrations are underway, that include QR codes which can be used to access ingredient sources, vet reviews, usage guides, and reorder options. The brand also leverages predictive inventory AI to reduce waste and optimize delivery routes. With an innovative mindset, it also aims to explore customized pet care routines using AI-powered skin and dietary assessments.
Growing With Purpose
Inspired by Louie’s struggles with gut and skin issues caused by allergies that no commercial food and grooming products could solve, Pawllo is a passion and purpose-driven endeavor. Formed through massive R&D for effective formulations in the kitchen using food-grade ingredients that helped Louie, the brand has started taking shape to touch more lives.
“Our biggest milestone was launching our first line of grooming products that received organic traction through word-of-mouth and vet referrals. Winning the trust of India’s top pet parents, managing to survive on subscription orders, and getting featured in key pet wellness arenas, signals that Pawllo isn’t just a product, it’s a solution pet parents have long been waiting for”, adds Abhit.
Following not just pet care but human care standards and aligning with AAFCO and European Union guidelines, the brand future-proofs its offerings
From a small kitchen experiment to a commercial brand available on leading e-Commerce platforms like Amazon, Pawllo has grown remarkably with potential to expand exponentially in the coming years. Aligned with this belief, the company’s roadmap aims to evolve from a product-first brand to a lifestyle-first pet wellness ecosystem with a global presence starting with the UAE, Singapore, and Europe. It also aims to launch a vet-led teleconsulting and subscription platform for personalized grooming and nutrition plans. Functional treats, therapeutic grooming, and experience studios setup, are all part of this resolution, while cementing trust, one paw at a time.
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