The significance of the global Petcare industry has risen rapidly in the past few years, driven by the growing concept of ‘pet humanization’. Pets are no longer just domesticated animals, but embraced as a part of the family, with owners choosing the term pet parents to signify a deeper connection. Modern lifestyle choices, promulgated by social media such as double-income, no kids with a dog household are growing, translating into rising demand for quality pet care and animal nutrition options.
Within this growing landscape, Pet Care by Rossari came into being to address a critical market gap: lacking awareness among pet parents that fall for glamorous and flashy advertising over quality. The company excels with a product range built on trust and transparency, labels that give 100 percent clarity on ingredients and formulations, and adherence to stringent quality standards.
Delivering True Value
Pet Care by Rossari is focused on delivering value with its diverse pet care range, whether it is the pet nutrition range or its flagship pet grooming range. Establishing the brand with a unique grooming brand Lozalo, the company has expanded its portfolio and today offers pet food, supplements, therapeutics, and even prescription diets.
Connecting with discerning pet parents through Lozalo, the company has identified the nerve of the market, gaining insight across economic segments, and their specific needs.
With this input, the company masterfully innovated its solutions, from the first nanotechnology-based pet serum to advanced outdoor sprays, grain-free therapeutic diets, and a homecare range designed for pet-friendly families. Quality and innovation are the cornerstone of the company’s solutions, enabling it to build strong foundations in India and paving the way to become a global brand in the future.
“At Pet Care by Rossari, our focus goes far beyond products, we aim to deliver a holistic and trustworthy experience. What sets us apart includes our diverse product portfolio, customer-centric approach, flexible business model, and attractive commercial terms”, shares Hemant Kumar Pandey, Business Head, Pet Care by Rossari.
As part of the Rossari Consumer Products Pvt. Ltd., a renowned pioneer of sustainable solutions, Pet Care by Rossari blends sustainability with its innovative efforts. The company sources highest quality ingredients and implements stringent monitoring at every stage of production. Not just a check box, but a deeply rooted value, sustainability drives the company’s commitment to developing durable and effective products that have minimal impact on the environment.
Pet Care by Rossari is focused on delivering value with its diverse pet care range, whether it is the pet nutrition range or its flagship pet grooming range
Future Roadmap
So far, Pet Care by Rossari has grown steadily, expanding its reach across India and exploring diverse product options. With specialized brands like Vetsense, Sniffy, Zippy, and Toptail, it caters to particular customer needs effectively. Going beyond prescription diets to include high-quality supplements and therapeutic grooming products, the company has promoted holistic care for pets.
Moving ahead, the company aims to bolster long-term impact, expanding into community engagement, educational initiatives on pet health, and collaborations with like-minded partners. Exploring global reach opportunities through exports and strategic partnerships, it aspires to strengthen its role in shaping a healthier, more informed pet care ecosystem, deepening trust with pet parents worldwide, as a leading pet care solutions partner.
.jpg "Startups In Aeroponics & Hydroponics Industry")
.jpg "Manufacturers Of Diesel Exhaust Fluids")
.jpg "Overcoming the Hurdles of Scaling a Startup")
We use cookies to ensure you get the best experience on our website. Read more...
