Sugar Cosmetics, one of India’s fastest-growing beauty brands, has added many feathers to its cap, one among which is by being recognized as India’s leading women-founded company driving global exports.
Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, the brand has not only revolutionized India’s cosmetics market but also emerged as a strong exporter in the global beauty space. This recognition highlights both its entrepreneurial journey and the growing role of women-led businesses in international trade.
Since its inception, the brand has robustly positioned itself as a brand designed for modern, independent, and diverse women with products not just tailored for Indian skin tones but devised to meet the demand of global usage.
The brand offers long-lasting formulations suited for tropical climates, and cruelty-free practices, wherein, it has carved a niche for itself in the highly competitive beauty industry. Over the
years, it has expanded beyond Indian metros into tier 2 and tier 3 cities, while simultaneously growing its presence in overseas markets.
The company’s inclusion among women-founded export companies reflects its consistent global push. Today, Sugar products are not only available across India but also shipped to multiple international markets through e-commerce platforms and retail tie-ups. This expansion underlines the rising demand for high-quality, affordable, and inclusive beauty products designed in India but consumed worldwide.
Sugar Cosmetics’ success story reinforces the potential of Indian brands to move beyond import dependence and instead establish India as an exporter of innovative consumer products
Vineeta Singh, Co-Founder and CEO, has often emphasized the importance of building a brand that resonates with real women and not just aspirational imagery. Her leadership combined with a strong digital-first strategy has propelled Sugar to stand out as a case study in scaling women-led businesses. By focusing on content-driven marketing, influencer partnerships, and a strong social media presence, the brand has captured the imagination of young consumers globally.
As female entrepreneurs are no longer confined to domestic markets but are making their mark in the global trade arena, Sugar Cosmetics’ success story reinforces the potential of Indian brands to move beyond import dependence and instead establish India as an exporter of innovative consumer products.
“As the beauty and personal care industry continues to grow rapidly, Sugar’s achievement will serve as inspiration for other women entrepreneurs aiming to expand internationally. With its strong product pipeline, deep consumer connect, and bold leadership, Sugar Cosmetics is well-positioned to further scale its global footprint while continuing to empower women, both as consumers and as entrepreneurs,” concludes Vineeta Singh, Founder at Sugar Cosmetics.
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