The Indian market research industry has seen many changes in the last 10 years. The quality of research professionals, technology upgradation, and cost pressures have made India a favorable outsourcing destination for market research work. Phronesis Partners is a global market research company that provides actionable insights for some of the world's leading brands. These insights drive high-level decisions at the boardroom level and enable consumer and B2B brands to stay one step ahead of the competition.
"Our full-service research and analytics expertise gives us a unique edge which helps our clients extract better value for their budgets and allows us to continually expand our market share. Our global reach and relations since the beginning have led to expansion into domestic as well as global markets, our quality of services has enabled long-term synergistic relations, and our value propositions have constantly increased wallet share within our clients. This has translated into us becoming strong knowledge partners for our clients, which actually reflects the real meaning of our name – Phronesis Partners", explained Rahul Chaudhary, Director– Client Servicing, Phronesis Partners.
Range of Research & Analytics Services
Phronesis Partners provide services from primary research, data analytics, business, and financial research, to thought leadership research, competitive intelligence, and equity research. For primary research, the firm has a proprietary database of business decision-makers built through invitation. Phronesis has expert and multilingual interviewers who can articulate and engage in meaningful, insightful conversations that help generate actionable information. "We provide marketing, sales, and supply chain analytics services. We apply an agile framework that helps us to meet client-specific requirements with much emphasis on the understanding problem at the development and feasibility stage", stated Vikram Yadav, Vice President – Primary Research, Phronesis Partners.
Additionally, Phronesis's competitive intelligence and benchmarking team has proprietary methodologies that look at a holistic analysis of the client's ecosystem that includes direct and indirect competitors, regulators, suppliers/distributors, and customers. They always attempt to provide actionable information/insights from raw data using in-depth analysis. That's why the company's clientele includes some of the biggest names in the professional services, publication, technology sector, financial services, investment banking, and private equity clients.
Nevertheless, there are many challenges where clients need support, and to serve them, there is a growing need for research partners who can provide all the solutions under one umbrella. This is where Phronesis becomes a partner of choice because the firm is an end-to-end partner and can deliver all the services the client needs. "We help our clients make tough decisions related to research methods, analyze and use the right tools, support them in robust data gathering and collection process, and make it scalable if required. Then helping them in analysis, drawing insights from the data, basically transforming it into information that propels the understanding of the strategy and decision making for our client's business", added Anujeet Kaur, Vice President – Client Servicing, Phronesis Partners.
Hence, Phronesis Partners has the processes, resources, and quality of people to ensure that they meet their client's business strategy and decision-making requirements, not just their data collection requirements. The company's roadmap is to constantly bolster its capabilities towards the success of existing clients and add new clients through positive industry reviews. It aims to be the top knowledge partner of choice among all clients. "I see a definitive change in the market in the last five years, with clients no longer making buying decisions based on who has a cheaper price.
It's now a market where clients pick someone who can deliver not just the results but also enhances the quality and depth of the findings. Our roadmap is going to be driven by our same basic service of client servicing, commitment, and ability to provide actionable insights that make a difference", concludes Gaurav Tripathi, Vice President– Qualitative and Benchmarking Research, Phronesis Partners.
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