India ranks second in terms of global food production, and at present, the nation's contribution to the global Processed Food industry is around 10 percent. Recent times have witnessed a surging demand for frozen foods within the metropolitan cities of India. Changing psychologies, shifting shopping patterns, shortage of time, hectic lifestyles, and rising disposable incomes of the middle class are greatly increasing the demand for frozen foods.
Frozen foods are easy to prepare and take less time for preparation; therefore, it's driven by the greater need for convenience, which especially complements the fast-paced urban lifestyle. In addition to that, the recent Covid-19 Pandemic led to the closure of restaurants, and millions reverted to working from home.
These trends further boosted the demand for frozen foods. When it comes to frozen foods, there are always high expectations from the customers regarding quality, taste, the origin of products, and ethical brand practices. Since, in many interior parts of India, frozen foods are still perceived as unhealthy.
In this regard, Kitchen Xpress is one such brand that has been pioneering the change in the consumer mind set about frozen food by addressing consumer concerns around health, nutrition, and origin with a diversified range of nutritious products. Commencing as a family owned business back in the 1960s, by 1998, Kitchen Xpress emerged as an independent and major manufacturer of spices and other food products with a prominent presence in both the International and Domestic Market.
Initially, starting with a range of spices, today, Kitchen Xpress is a leading manufacturer of a diversified range of spices, pulses, namkeen, pickle-paste, blended masala, rice, instant mix, all kinds of flours, chakki atta, frozen foods & vegetable along with a range of ready to cook frozen food.
In the past two years, the brand came up with a frozen unit of almost 50 products under its kitty in the frozen fruits and vegetable segment. From Okra to Coconut - Black Jamun to Pomegranate Kitchen Xpress offers an entire range of Vegetables and Fruits for its customers in the frozen food segment. And, by the next financial year, Kitchen Xpress has a set plan in motion to launch 52 new products in the Ready to cook frozen food segment, which is the maximum compared to any other company operating within India. Today, the brand has a strong global presence as well, exporting its products across five continents and serving 40 countries in the process.
Best-in-class Care for the Entire Lifecycle of the Products
The health aspect of food depends entirely on its nutritional content and how the food is preserved while being frozen. At Kitchen Xpress, extra effort is put right from the start to the end stage of the product life cycle in order to maintain the quality of the vegetables and fruits. "We are proficient to preserve the nutrients to serve the vegetables and fruits as if it's handpicked just for our customers," says Rakesh Patel, Director.
The company's latest, cutting-edge machines ensure freshness as compared to common refrigerant techniques. Furthermore, all the products are IQF, wherein IQF stands for 'individually quick frozen,' which implies that all the frozen food packet items are frozen individually. This assures freshness in the food items.
To provide the best-in-class products, the brand operates on residue-free farming wherein the entire lifecycle of the product is taken care of. Residue-free farming also returns more carbon to the soil, lessening the greenhouse effect and global warming. Therefore, as a company Kitchen Xpress is not just thinking from a single business growth angle but for the overall development of the ecosystem.