The Indian frozen foods market is expected to become worth Rs 188 billion by 2024, expanding at a CAGR of around 17 percent till 2024. Frozen food is gradually becoming more and more popular among consumers in India due to the increasing self-awareness among consumers of its easy availability and high quality.
The market for frozen foods has been gaining traction in India owing to their convenience as they do not need any additional preparation and culinary expertise. Moreover, frozen food products, especially frozen snacks, offer enhanced palatability as compared to their home-cooked counterparts.
Another reason for the increasing demand for frozen foods in India is the fact that these products are available year-round regardless of the season. Furthermore, end-users can buy these products through various distribution channels such as supermarkets and hypermarkets, convenience stores, departmental stores, etc. To meet the demand, several players are at vying for their share of the market.